Google officially commented they're going to be using site speed as a new signal in their search rankings. This isn't surprising to net users since we're all totally aware that at Google they're obsessive about speed. Just so the meaning of site speed is clear to everybody, Google has claimed, Site speed reflects how fast a website replies to web requests. This new change now gives all site owners and web masters a new factor to think about when developing their search engine optimization methods.

Audiences have been expecting this new change to come eventually. Google has been using page load speed as an element in determining quality scores in Pay per click campaigns, so this is a logical step for the well-liked search engine. We are at present living in a world that's obsessive about instant satisfaction, and spotting this, Google planned appropriately. In their research, Google discovered that folk spend a little less time on websites that run slow and improving site speed decreases operating costs. That having been said, it is fair to say this new speed factor will benefit both website users and owners everywhere.

Google has posted a few free sites that can be utilized by search engine optimization strategists and website owners to appraise the speed of their pages:

• Page Speed, an open-source Firefox add-on that evaluates the performance of web pages.
• WebPagetest shows a waterfall view of pages’ load performance and an optimization list.
• YSlow, a free tool from Yahoo! That advocates methods to improve website speed.
• In Webmaster Tools, Laboratories Site Performance shows the rate of your website as experienced by users around the planet.

When developing your search engine optimization method, it's important to recollect that site speed doesn't carry as much weight as importance of a page. The launch of this new factor happened a fortnight back, and less than 1% of search questions have been influenced by the change. Google is just reminding website owners that web users have a major desire to go fast in cyberspace.